Gift cards are available from almost all stores, allowing customers to spend or present money to friends and family. Gift cards are available in two varieties: physical and digital (sometimes known as e-gift cards), and each has a host of features and advantages. It’s helpful to know how gift cards stack up against alternative payment options if you’re thinking about buying them for yourself or as presents for friends and family during the holidays, on their birthday, or for other special occasions.
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How Gift Cards Operate
Gift cards, sometimes referred to as stored value cards, are accepted as payment at a variety of establishments, including restaurants, retail stores, and petrol stations. You load funds onto the card, which you or the receiver of the gift card can use at authorized merchants.
Both closed- and open-loop gift cards are available. Wherever that particular brand of card is accepted, you may use an open-loop gift card. You might use a gift card bearing the Visa logo, for instance, to make transactions anyplace Visa is accepted.
Conversely, a closed-loop card is limited to usage at particular retailers. A gift card from Starbucks or Amazon, for example, may only be used for purchases made at the store that issued it, either for you or the receiver. A middle-of-the-road alternative are hybrid cards, which are not accepted elsewhere yet let you spend a gift card at a variety of participating retailers.
Digital versus physical gift cards
Present cards might be digital or physical, i.e., they can be plastic cards. Instead of having a tangible form, digital gift cards come in the form of a special gift code that you can use to make purchases at online stores. According to recent study published in Psychology & Marketing, gift-card givers believe that physical cards are more in accordance with social standards than digital ones, which may explain why physical cards are still the most popular type of gift cards.
Customers may fill digital or online accounts as well as buy physical cards from retailers including Amazon, Walmart, and Target. Large dining chains like Chili’s, Chipotle, and Starbucks also provide its patrons with both physical and digital gift cards. With the use of these cards, consumers may pay for their meals and beverages more quickly at the register by utilizing an in-store card reader or an app.
Digital gift card codes can also be kept in a mobile wallet software like Venmo from PayPal or Pay with Apple Pay or Google Pay. Then, you may choose your digital gift card as your preferred payment option when it comes time to check out.
Gift Cards’ Benefits
There are several benefits that come with gift cards. As an illustration:
If you would prefer not to use a credit card or pay with cash, they might be a suitable alternative method of payment.
Gift cards may be given as a suitable present for any special occasion, including the holidays.
Gift cards are a useful tool for budgeting. (This may assist prevent overdrafts at banks).
They can be simple and practical to use.
When it comes to giving gifts, gift cards may be the better option if you’re not sure what to get someone because they let them buy what they want, when they want it. However, bear in mind that selecting an open-loop gift card versus a closed-loop one may restrict the recipient’s options over where to spend the card.
Difficulties With Gift Cards
Present cards may have certain drawbacks as well. These five are listed here.
There can be a little amount of money left over after purchases are made using a gift card; if this money is not used, it is squandered.
To add money, you can pay purchase or reload costs.
Purchase power is restricted by closed-loop cards.
It may be really annoying to lose or have a gift card stolen, particularly if you didn’t register it or save the gift card number.
In the event that you do not use your card within a year after purchase, you may be assessed an inactivity fee.
Is It Appropriate to Give a Gift Card?
Gift cards make thoughtful presents for both the giver and the recipient. Choosing a present for someone might be challenging at times, but with an open-loop card from Visa or MasterCard, for instance, the receiver can purchase anything they choose. It may be rather handy to buy and utilize gift cards. Additionally, they might be helpful to the receiver in covering expenses from a certain merchant for events like weddings.
What Makes Gift Cards Unacceptable?
There are several reasons why a gift card can be rejected. For instance, a Visa gift card that has to be activated before being used or whose purchase price exceeds the amount allowed on the card might be declined. Occasionally, a waiting period could be in place to prevent gift-card fraud. To find out when the gift card will be useful, look at the package or the receipt.